Evicted BBNaija season 10 housemate Danboskid believes a forced name change in the house made it difficult for his fans to find and support him.
Danboskid, whose real name is Daniel Olatunji and who is a 25-year-old entrepreneur from Ekiti State, became the first housemate evicted after a two-week stay.
Behind the Name Change: A Clash with Management
In an appearance on Arise TV’s 360 Chats, he explained that he initially used a name matching his social media identity. However, management disallowed someone entering the show with a pre-registered name, prompting him to change to Danboskid.
“Entering the house I gave a name that matched my social media handles, but the management did not want someone coming in with an already registered name. I changed that name to Danboskid, I was out of reach with my handler. This made it hard for my fans watching me to identify me.”This shift, he suggests, broke the continuity fans relied on to vote and advocate for him.
Strategic Visibility Matters in Reality TV
In a high-stakes environment like BBNaija, where viewer engagement drives voting outcomes, brand recognition is critical. A name change mid-season can disrupt social media traction, fan outreach, and voting momentum.
Danboskid’s case underscores how important it is for contestants to maintain a consistent public identity—even more so when competing against 29 other faces in a crowded house.
Insights & Season Context
• Season Overview: Big Brother Naija Season 10 (aka 10/10) premiered on July 26–27, 2025, featuring 29 housemates competing for a ₦150 million grand prize.
• Eviction Setup: Danboskid was part of a double eviction, with all housemates (except the Head of House) nominated. He and Ibifubara received the lowest viewer votes, securing 0.65% and 0.325% respectively.
• Post-Eviction Direction: After his exit, Danboskid expressed ambitions to pursue a career in Nollywood and hinted at continuing his bond with housemate Zita.
Summary of Key Points
• Name change in the house hindered Danboskid’s visibility and fan engagement.
• He attributes his early exit to losing connection with his established audience.
• His experience highlights the importance of consistent identity in viewer-driven competitions.
• Post-eviction, he’s considering a Nollywood path and hope remains for relationships formed on the show.
